ImagingFrom the guest's first tap to the photo they take home
DayDreamer built Pictureworks' end-to-end guest imaging solution — the full flow from guest interaction through capture, processing, and delivery to the point of sale — across a guest website, a mobile app, and the operator system that runs it. AI chroma key, costume swap, and face swap replace the traditional green-screen-and-manual-edit pipeline, so the operation runs faster with fewer hands on each photo.
Overview
Pictureworks delivers guest imaging for theme parks and attractions. DayDreamer built the full flow behind it — from the moment a guest interacts, through capture, processing, and delivery, all the way to the sale — with AI doing the work that traditional imaging technology used to.
Background
Pictureworks (Pictureworks International Holdings) is a Malaysia-based provider of AI-powered digital imaging for theme parks and attractions, built on its proprietary PictureAir platform. It reports capturing memories for around 150 million guests a year across more than 30 sites in over 15 countries.
Guest photography at an attraction is a race against the guest's own itinerary: capture, process, and deliver a memory in the seconds before a family moves on to the next ride. Done the traditional way, that chain leans on physical green screens, manual editing, and staff at every handoff — slow to run and hard to scale across a park. Pictureworks wanted the whole thing rebuilt around AI instead.
What we delivered
Capture-to-delivery pipeline
Systems & hardware integration
Connected guest interaction, on-site capture, processing, delivery, and point of sale into a single flow that runs live on the park floor — so a photo moves from camera to guest without a manual handoff at every step.
AI imaging engine
AI pipeline development
Built the AI that does the imaging work: chroma key that removes backgrounds without a physical green screen, plus costume swap and face swap that place guests into themed scenes — replacing the manual editing the traditional process relied on.
Guest apps & operator system
Mobile, web & system development
Delivered the three surfaces the solution runs on — a guest-facing website, a guest mobile app, and the internal system operators use to run capture, fulfilment, and sales.
Tech & tools
Outcomes
- →Replaced traditional imaging steps — physical green screens and manual editing — with AI, taking the manual work out of the capture-to-delivery flow.
- →Connected the whole guest journey into one pipeline: interaction, capture, processing, delivery, and purchase.
- →Shipped across all three surfaces the operation needs — guest website, guest mobile app, and the internal system behind them.
Built with
Frequently asked questions
Can DayDreamer build an end-to-end imaging or photo pipeline?+
Yes. For Pictureworks we built the full chain — guest interaction, capture, processing, delivery, and point of sale — as one connected pipeline running live on the park floor, with a guest website, mobile app, and operator system on top of it.
Can you replace a physical green screen with AI?+
Yes. We built AI chroma key into Pictureworks' imaging pipeline, so backgrounds are removed without the physical green-screen setup the traditional process depends on. We also built AI costume swap and face swap into the same flow.
Can DayDreamer build software that runs against physical hardware on-site?+
Yes. This pipeline connects capture systems, processing, and delivery into one on-location flow. We take on builds where software has to work reliably against cameras, kiosks, and field hardware — not only in the cloud.
Can you use AI to replace older technology in an existing operation?+
Yes. The point of this build was to swap traditional imaging technology out for AI — removing manual steps and speeding up the operation, rather than layering AI on top of the old process.