Mobile AppA beauty-shopping app rebuilt around the brand
DayDreamer revamped and redesigned the PIXX mobile shopping app around the brand's corporate identity — informed by competitor research and UX analysis of the beauty-and-wellness category — modernising the discover-review-redeem experience from the interface up.
Overview
PIXX's shopping app is where its customers discover, review, and redeem. DayDreamer revamped and redesigned it around PIXX's corporate identity — grounded in competitor research and UX analysis so the new experience reflects how the category actually shops.
Background
PIXX is a Malaysian beauty and wellness platform where shoppers discover, review, and redeem skincare and cosmetics — a review-and-rewards model at its core — and it distributes Korean health and beauty products in Malaysia.
PIXX runs on user-generated reviews and a review-and-rewards model, so the shopping experience has to make discovering, reviewing, and redeeming feel effortless. The existing app needed more than a reskin — it needed a revamp grounded in how beauty-and-wellness shoppers actually browse and buy, and aligned tightly to PIXX's corporate identity.
What we delivered
UI/UX design
Product design
Redesigned the PIXX app around its corporate identity — the discover, review, and redeem experience — modernising the interface for its beauty-and-wellness customers.
Competitor research & analysis
UX research
Researched and analysed competing beauty-and-wellness apps to ground the redesign in how the category actually shops, browses, and reviews.
Tech & tools
Outcomes
5.0★
App Store rating
4★
Play Store rating
- →Revamped and redesigned the app around PIXX's corporate identity, modernising the shopping experience from the interface up.
- →Grounded the redesign in competitor research and UX analysis of the beauty-and-wellness category.
- →Rebuilt the discover, review, and redeem flows at the heart of PIXX's review-and-rewards model.
Built with
Frequently asked questions
Can DayDreamer revamp and redesign an existing mobile app?+
Yes. For PIXX we revamped and redesigned a live beauty-and-wellness shopping app around the client's corporate identity, informed by competitor research and UX analysis. We rebuild and modernise existing apps, and re-architect legacy products AI-first when a refresh isn't enough.
Do you do competitor research and UX analysis before designing?+
Yes. The PIXX redesign was shaped by competitor research and UX analysis of the beauty-and-wellness category, so the interface reflects how the market actually shops. We start product design from research, not assumptions.