AI PlatformDrama from prompt to finished shot
DayDreamer built Imaginary, Loomi's agentic AI platform that takes drama content from prompt to finished shot — automating generative image and video production so the catalogue can be produced AI-first, at volume.
Overview
Loomi produces AI-first, and Imaginary is how. DayDreamer built Imaginary — an agentic AI platform that takes drama content from prompt to finished shot, automating the generative image and video production behind Loomi's catalogue.
Background
Loomi (Loomi Entertainment Group Limited) is a Southeast-Asia-focused short-form vertical drama company, with operations across Malaysia, Singapore and Hong Kong and majority-owned by Nasdaq-listed Globavend Holdings. It launched its Loomi app in late 2025, produces AI-first through its Imaginary pipeline, and positions itself as Southeast Asia's first vertical-only microdrama platform, backed by a content partnership with COL Group.
Producing enough short-drama to feed a platform is the core constraint of the business. Doing it AI-first means an engine that can carry a scene from prompt through to a finished shot without a manual handoff at every step — which is what makes the volume achievable.
What we delivered
Agentic workflow engine
AI platform development
Built the agentic engine that orchestrates a drama from prompt through the generation steps to a finished shot, without a manual handoff at each stage.
Generative image & video pipeline
AI engineering
Built the generative pipeline behind the engine — the image and video generation that turns prompts and creative direction into usable footage.
Tech & tools
Outcomes
Weeks
to produce a drama that traditionally takes ~3 months
- →Compressed drama production from a traditional ~3 months to a few weeks.
- →Built an agentic platform that carries drama from prompt to finished shot.
- →Automated the generative image and video production behind the catalogue.
- →Made AI-first production at volume the default, not a manual, one-off effort.
Built with
Frequently asked questions
Can you build an AI pipeline that generates video content at scale?+
Yes. We built Imaginary, an agentic platform that takes drama content from prompt to finished shot, and used it to produce original episodes. We build generative image and video pipelines for other content operations too.
What is an agentic content platform?+
It's a system where AI agents carry a task through multiple steps on their own — for Imaginary, taking a drama scene from prompt through generation to a finished shot without a manual handoff at each stage. We build agentic workflows for content and operations.