Mobile AppVertical drama that starts the instant you tap
DayDreamer built the Loomi mobile streaming app — the vertical-drama experience viewers watch on, tuned for a fluid interface, smooth playback performance, and responsive handling of the taps, swipes, and episode transitions that binge-style short-drama viewing lives on.
Overview
The Loomi app is where viewers watch. DayDreamer built the mobile streaming experience — a fluid interface, smooth playback, and responsive handling of the swipes and episode transitions that binge-style short-drama depends on.
Background
Loomi (Loomi Entertainment Group Limited) is a Southeast-Asia-focused short-form vertical drama company, with operations across Malaysia, Singapore and Hong Kong and majority-owned by Nasdaq-listed Globavend Holdings. It launched its Loomi app in late 2025, produces AI-first through its Imaginary pipeline, and positions itself as Southeast Asia's first vertical-only microdrama platform, backed by a content partnership with COL Group.
Short-form vertical drama is one of the fastest-growing categories in mobile entertainment — projected to top $7 billion in 2026 — and the viewing is fast and impatient: viewers swipe between episodes, expect playback to start the instant they tap, and leave the moment it stutters. The app has to make that feel effortless — which puts the weight on interface fluidity, playback smoothness, and how tightly the app responds to every gesture.
What we delivered
Interface & UX
UI/UX & mobile development
Designed and built the vertical-drama interface — the browse, watch, and swipe-between-episodes flow — for fluid, binge-style viewing.
Playback performance
Mobile engineering
Tuned the app for smooth playback — fast start, adaptive quality, and no stutter as viewers move from one episode to the next.
Dynamic event handling
Mobile engineering
Built responsive handling of the taps, swipes, and transitions short-drama viewing generates, so the interface reacts instantly to every gesture.
Tech & tools
Outcomes
99.7%
crash-free sessions
- →Shipped stable — 99.7% crash-free sessions in production.
- →Delivered a vertical-drama app tuned for fluid, event-driven viewing and smooth playback.
- →Built for the swipe-between-episodes interaction pattern short-drama viewing depends on.
- →Shipped across iOS and Android for a Southeast-Asia-focused audience.
Built with
Frequently asked questions
Can you build a high-performance mobile streaming app?+
Yes. The Loomi app is built for fluid vertical-drama viewing — a clean interface, smooth playback performance, and responsive handling of the swipes and episode transitions short-drama depends on. We build performance-sensitive mobile apps on iOS and Android.
Can DayDreamer work as an embedded engineering team?+
Yes. For Loomi we plugged in as their engineering team across the mobile streaming app, the playback infrastructure, and the Imaginary AI content platform. We can join as your product and engineering team, or run a build end to end.