# DayDreamer

> AI-native software development company. DayDreamer is an AI-native software development company founded in 2026 and headquartered in Petaling Jaya, Selangor, Malaysia. We build fully custom, AI-native products that put AI at the core — not as an add-on.

Also available in: [ms](https://www.thedaydreamer.ai/ms/llms.txt) · [zh](https://www.thedaydreamer.ai/zh/llms.txt)

**Vision**: A world where every idea worth dreaming is small enough to build.

**Mission**: We partner with dreamers — founders, teams, and businesses — to turn ambitious ideas into AI-native software, using intelligent tools to amplify human creativity rather than replace it.

Founded 2026. Headquartered in Petaling Jaya, Selangor, Malaysia.

## Services
- [AI Product Development](https://www.thedaydreamer.ai/services/dream-to-ship): DayDreamer is a Malaysian custom AI product development company that takes products from first sketch to shipped software. We design, build, and launch AI-native products with intelligence woven into the foundation, not bolted on afterward.
- Q: Can DayDreamer take an AI product from idea to launch? A: Yes. We cover product scoping, UX/UI, architecture, engineering, AI integration, deployment, and refinement, either as your embedded product and engineering team or as the team running the build end to end.
- Q: Can you build around our existing systems and data? A: Yes. We identify the APIs, data sources, permissions, and operational handoffs during scoping, then design the product and its integration layer around the systems your business already uses.
- Q: Will we know the scope and commercial approach before development starts? A: Yes. We define the phases and deliverables first, then provide a clear, fixed proposal scoped to that work. The price reflects the scope and value of a production-grade custom build, not a generic template.

- [Legacy Software Modernization](https://www.thedaydreamer.ai/services/ai-retrofit): Legacy software modernization, done AI-first. We rebuild and re-architect existing software around what AI does well — rethinking workflows instead of sprinkling a chatbot on top — so you modernize without a costly rip-and-replace.
- Q: Can DayDreamer add AI without replacing our entire existing system? A: Yes. We can preserve the parts that still work, add an integration or AI layer, and replace only the workflows or components creating the constraint. The recommendation follows the assessment, not a default rip-and-replace approach.
- Q: Can you modernize software that depends on other business systems? A: Yes. We map the APIs, data, permissions, and operational handoffs first, then design the modernization around the systems that must remain in place.
- Q: How do you decide which legacy workflows should use AI? A: We look for workflows where AI can work with relevant data, assist a decision, or remove a repeatable manual step. If AI does not improve the workflow, it should not be added for its own sake.

- [AI Video & Content Production](https://www.thedaydreamer.ai/services/ai-film-production): AI video and content production from script to screen. We produce AI-generated video, visuals, copy, audio, and brand assets that would take traditional studios weeks — delivered in days, same creative vision, a fraction of the friction.
- Q: Can DayDreamer produce AI video from concept to final content? A: Yes. An engagement can cover creative direction, scripts and copy, generated imagery, video, audio, brand assets, review, and final post-production. The exact deliverables are agreed before production starts.
- Q: Can AI video production stay consistent with our brand? A: Yes, when the references, constraints, review stages, and approval owner are clear. Human creative direction selects and refines output; the first generated result is not treated as finished work.
- Q: Does DayDreamer use AI production on real client work? A: Yes. We built Loomi's Imaginary AI content platform and used it to produce original short-drama episodes, and we built Alibaba Cloud Malaysia's personalised Raya video experience on WAN models.

- [AI Product Design (UX/UI)](https://www.thedaydreamer.ai/services/design-consultation): AI product design and UX/UI strategy for AI-powered products. From wireframes to interactive prototypes, we shape the user experience before a single line of code is written.
- Q: Can DayDreamer design an AI product before we build it? A: Yes. We can define the user flows, wireframes, interface, AI interaction states, and an interactive prototype before engineering begins, with technical constraints included early.
- Q: Can you work with our existing product and engineering team? A: Yes. We can deliver a defined prototype and interface system or remain embedded through implementation, working directly with the people responsible for building the product.
- Q: Does AI product design include human approval and failure states? A: Yes. We design how sources and uncertainty appear, how a user corrects output, what happens when the model cannot proceed, and where human approval or handoff belongs.

- [Prompt Engineering](https://www.thedaydreamer.ai/services/prompt-fine-tuning): Prompt engineering and LLM optimization. We engineer, test, and tune system prompts and model configurations for chatbots, agents, and AI workflows — so your AI behaves exactly the way you need.
- Q: Does prompt engineering include testing and evaluation? A: Yes. We define representative test cases and expected behaviour, then assess output, source use, tool calls, refusals, and failure cases rather than judging a prompt from one demonstration.
- Q: Can DayDreamer tune prompts inside an existing AI product? A: Yes. We work with the model, retrieval layer, tools, product states, and safeguards around the prompt so the configured behaviour fits the live workflow.
- Q: Can every AI problem be fixed with a better prompt? A: No. If the model lacks information, retrieval is weak, an integration is missing, or the task needs deterministic rules, the data, architecture, or workflow needs to change instead.

- [AI Chatbots & Assistants](https://www.thedaydreamer.ai/services/ai-chatbots): DayDreamer builds custom AI chatbots and assistants in Malaysia, grounded in your documents, data, and workflows with RAG rather than a generic off-the-shelf bot. We build for customer support, internal knowledge, and operational assistance.
- Q: Can the chatbot answer from our own documents? A: Yes. We use RAG to retrieve from approved documents and data sources, define which sources are authoritative, and test the assistant against the questions it is expected to answer.
- Q: Can an AI chatbot hand a conversation to a person? A: Yes. Human handoff is designed into the conversation where the assistant lacks evidence, reaches a sensitive case, or needs a person to make the decision.
- Q: Can you connect the assistant to our existing systems? A: Yes. We scope the APIs, channels, permissions, and actions needed for the use case, then build the integration around the systems and data your team already uses.

- [AI Agents & Automation](https://www.thedaydreamer.ai/services/ai-agents): DayDreamer designs and builds custom AI agents in Malaysia that go beyond chat — calling tools, taking approved actions, and completing multi-step work across business systems. We automate workflows with clear controls and human review where it belongs.
- Q: Can an AI agent work with our existing software? A: Yes, where the required tools and APIs are available. We map the systems, permissions, actions, and failure paths, then build the orchestration around your existing workflow.
- Q: Can people approve an AI agent's actions? A: Yes. Human-in-the-loop controls can require review before sensitive actions, route exceptions to the right person, and stop the workflow when the agent lacks enough information.
- Q: How do you keep an AI agent from acting outside its role? A: We limit it to approved tools and permissions, test representative tasks and failure cases, and make tool calls and outputs observable. The exact controls follow the risk of the workflow.

- [Mobile & Web App Development](https://www.thedaydreamer.ai/services/app-development): DayDreamer is a mobile and web app development company in Malaysia, building production-grade products for iOS, Android, and the web. We handle the product from UX and architecture through engineering, launch, and ongoing refinement, with AI woven in where it adds value.
- Q: Does DayDreamer design the app as well as build it? A: Yes. Product definition, UX/UI, prototyping, architecture, and engineering can sit in one engagement, so the experience and the implementation are shaped together.
- Q: Can you build the mobile app, web portal, and backend together? A: Yes. We build complete product systems, including iOS and Android apps, responsive web products, operator or admin portals, backend services, and the integrations connecting them.
- Q: Do you support applications after launch? A: Yes, when ongoing refinement or managed infrastructure is part of the agreed engagement. We define the post-launch responsibilities in the proposal rather than leaving ownership unclear.

- [AR/VR Experiences](https://www.thedaydreamer.ai/services/ar-vr): We design and build immersive AR and VR experiences — from interactive brand activations to virtual showrooms and training simulations — that put your audience inside the story.
- Q: Can an immersive experience run in a web browser? A: Yes. Browser-based 360° and lightweight 3D experiences can run on phones, tablets, and desktop computers without an app or headset. PISM's virtual campus tour uses this approach.
- Q: Can AR or VR connect to a campaign or lead-capture flow? A: Yes. Where required, the experience can connect to an existing website, campaign, analytics, or lead-capture flow. Those integrations are defined during scoping.
- Q: Does every interactive experience need AR or VR? A: No. If a webpage, video, or physical demonstration communicates the idea more clearly, we should recommend the simpler format rather than use immersion for its own sake.

- [Custom CRM Systems](https://www.thedaydreamer.ai/services/crm): Custom CRM systems shaped around your sales and service workflows. We build and integrate CRMs that fit your process — with automation and AI to keep pipelines moving.
- Q: Can DayDreamer build a CRM around our existing sales process? A: Yes. We map the stages, roles, customer records, follow-up rules, and reporting needs, then build the CRM around that process rather than forcing the team into a generic pipeline.
- Q: Can you integrate a custom CRM with our website and internal systems? A: Yes. We scope the forms, channels, APIs, and internal systems that need to exchange customer data, then build the integration as part of the CRM architecture.
- Q: Can you migrate data from spreadsheets or an existing CRM? A: Yes, when migration is part of the agreed scope. We assess the source data, duplicates, field mapping, and which system is authoritative before validating and moving the records the new CRM needs.

- [Odoo ERP Solutions](https://www.thedaydreamer.ai/services/odoo): Odoo ERP implementation and customization. We configure, customize, and integrate Odoo modules — from sales and inventory to accounting and HR — so your operations run on one connected system.
- Q: Does DayDreamer implement Odoo in Malaysia? A: Yes. We configure, customize, and integrate Odoo modules across sales, inventory, accounting, and HR so operations run on one connected system. DayDreamer is based in Petaling Jaya, Selangor.
- Q: Should we use Odoo or build a custom system? A: Odoo suits businesses whose operations are close to standard, where configuration gets you most of the way. Custom software suits businesses whose process is the differentiator, where bending it to fit a module costs more than building it properly. We assess which applies before recommending either.
- Q: Can Odoo be connected to LHDN MyInvois e-invoicing? A: Yes. E-invoice generation and submission for Malaysia's MyInvois mandate can be integrated into Odoo in the same way we integrate it into other existing business systems, so compliance does not require changing how your team works.
- Q: Can you customize Odoo modules for our process? A: Yes. We build custom modules where a standard one does not fit. We keep that customization deliberate and documented, because every fork away from standard behaviour makes future upgrades harder.
- Q: What stays ours if we customize an Odoo implementation? A: Ownership of what is built for you is written into the project agreement before development starts, and it should name each part: your business data, the custom modules built for your process, the configuration, the accounts, and the deployment setup, as distinct from pre-existing or third-party modules that stay under their own licences. We also agree what source code and documentation come to you at handover and who maintains the customization afterwards, so nothing about ownership is left to assumption.

- [E-Invoicing (MyInvois / LHDN)](https://www.thedaydreamer.ai/services/einvoice): E-invoicing solutions for Malaysia's LHDN MyInvois mandate. We integrate e-invoice generation and submission directly into your existing systems, so you stay compliant without changing how you work.
- Q: Can DayDreamer connect LHDN MyInvois to our e-commerce or internal system? A: Yes. For HOOGA we connected its WooCommerce store, LHDN's e-invoicing system, and its internal system so an online order could be submitted for validation and recorded internally in one flow.
- Q: Do we need to replace our existing platform to implement e-invoicing? A: Not necessarily. We can build an integration layer around systems that already work, provided they expose the access and invoice data the flow needs. HOOGA kept its existing checkout and internal system.
- Q: Can the integration handle rejected or incomplete submissions? A: Exception handling is designed as part of the integration. We define how statuses return, what is logged, and which cases need a person to correct source data or review the submission before it is sent again.

- [Event Interactive Games](https://www.thedaydreamer.ai/services/interactive-games): We build custom interactive games and gamified experiences for events and brand activations — touchscreen, mobile, web, or AI-powered — designed to draw crowds and capture leads.
- Q: Does DayDreamer build interactive games for events and roadshows? A: Yes. We build custom interactive games and gamified experiences for events and brand activations across touchscreen, mobile, web, and AI-powered formats, designed to draw crowds and capture leads.
- Q: Can an event game capture leads? A: Yes. Lead capture is built into the moment of reward — the result, prize, or share — rather than placed as a form in front of the game, with consent handled explicitly so the data you collect is usable afterwards.
- Q: Can the same game be re-skinned for another campaign? A: Yes, when that is a requirement from the start. We build brand skin, content, and prize logic as configuration rather than hard-coding them, so the next campaign re-skins the game instead of rebuilding it.
- Q: What happens if the venue's internet fails during the event? A: We plan the offline path where the format allows it, so gameplay continues and captured data syncs when the connection returns. Venue network problems are foreseeable, so they are designed for rather than treated as bad luck.

- [Blockchain & Web3](https://www.thedaydreamer.ai/services/blockchain-web3): Blockchain and Web3 development — smart contracts, tokens, NFTs, and decentralized applications. We build secure, audited on-chain systems that do what they promise.
- Q: Does DayDreamer build smart contracts? A: Yes. We develop smart contracts, token and NFT systems, decentralized applications, and wallet and chain integrations, along with the conventional software around them.
- Q: Do we actually need a blockchain for what we are building? A: Often not, and we will tell you when a database would do the job — that answer is cheaper for you. A blockchain earns its place when multiple parties need a shared record none of them controls, or when ownership must be verifiable and transferable outside your system.
- Q: Are the smart contracts audited? A: Where real value is at stake, yes. A deployed contract is hard to change and holds value directly, so it gets adversarial test coverage, internal review, and third-party audit before mainnet rather than being treated like ordinary application code.
- Q: Can you integrate wallets into an existing app? A: Yes. Wallet and chain integration into an otherwise conventional product is common work. The chain and wallet choice follows where your users and assets already are, plus your transaction cost and finality requirements.

- [Workflow Management Systems](https://www.thedaydreamer.ai/services/workflow-management): Custom workflow and operations management systems — approvals, tracking, dashboards, and internal tools built around how your team actually works, with automation to remove the busywork.
- Q: Can DayDreamer replace a spreadsheet-and-WhatsApp workflow with a system? A: Yes. We map the requests, decisions, statuses, and handoffs first, then build the interfaces and automation that keep them in one operating flow. DDDrive is one example: its manual WhatsApp booking process became connected customer, driver, and admin products.
- Q: Can a workflow system connect to software we already use? A: Yes. We design integrations around the APIs, databases, identity, notifications, and external services the process already relies on, instead of treating the new system as an isolated tool.
- Q: Can AI automate part of an internal workflow while people keep approval control? A: Yes. AI can assist repeatable steps or review information, while role-based approvals and exception routes keep sensitive decisions with people. We define those boundaries during workflow and architecture scoping.

- [Cloud, DevOps & Managed Services](https://www.thedaydreamer.ai/services/cloud-devops): Cloud reselling, managed services, and DevOps engineering. As a cloud reseller and managed-services partner, we provision infrastructure at exclusive, better-than-list pricing, then run and continuously optimize it — containers and Kubernetes, CI/CD, monitoring, and cost tuning — so you get the same cloud for less and never over- or under-provision.
- Q: Can DayDreamer reduce cloud cost without sacrificing performance? A: Yes, where the current architecture leaves room to optimize. For Pictureworks we re-architected the infrastructure on Kubernetes, reducing cloud cost by around 30% while improving performance through traffic-based auto-scaling.
- Q: Can you migrate services to containers or Kubernetes? A: Yes. We design container and Kubernetes architecture, migration stages, CI/CD, and infrastructure as code when that approach fits the workload. We do not recommend Kubernetes where a simpler setup is more suitable.
- Q: Can DayDreamer manage cloud infrastructure after launch? A: Yes. Managed engagements can cover monitoring, operation, provisioning, and ongoing cost and performance tuning, with responsibilities agreed in the proposal before the service begins.

- [Booking & Reservation Systems](https://www.thedaydreamer.ai/services/booking-system): Custom booking and reservation systems for appointments, venues, events, and services. We build scheduling platforms with real-time availability, payments, and automated reminders.
- Q: Can DayDreamer replace bookings taken through WhatsApp? A: Yes. For DDDrive, we replaced manual WhatsApp bookings with connected customer, driver, and admin products covering on-demand and scheduled bookings through fulfilment and settlement.
- Q: Can a booking system include payments, reminders, and real-time availability? A: Yes. These can be included alongside calendars, assignment, customer and provider interfaces, and an admin portal, depending on the operation being built.
- Q: When is off-the-shelf booking software a better choice? A: It is the better choice when standard slots, payments, reminders, and calendars cover the operation without awkward workarounds. Custom work should solve a genuinely specific workflow or integration need.

## Products (built by DayDreamer)
### [Theater — Direct AI video. Don't just prompt it.](https://www.thedaydreamer.ai/theater)
Theater is DayDreamer's own AI creator platform. Block a shot on a 3D stage, fly the camera through it, direct the performance — then hand that staging to the image and video models, which follow it. Everything from stills to multi-shot sequences lives in one workspace, across multiple providers, with the cost of each run shown before you commit to it.
- Theater: https://theater.thedaydreamer.ai/
- Camera Rig: Block a shot on a 3D stage and fly a real camera through it — lens from 18mm to 85mm, speed, roll, stabilisation — then export that move as a reference the video model follows.
- Motion Rig: Describe an action, generate several takes, cast the performance that acts best, and export a previz clip the video model follows frame for frame.
- Stage Rig: Pin down exactly where every character stands, which way they face, and where the camera sits — then generate the shot from that staging.
- Cinema: A production studio for multi-shot image and video, so a sequence holds together instead of drifting from one shot to the next.
- Character Builder: Build a consistent set of poses for a character and carry the same face across every shot in a production.
- Image Playground: Compose from up to fourteen references — faces, objects, whole scenes — and render up to 4K with text that stays legible.
- Video Studio: Image-to-video, first-to-last frame, extend, and edit, with multimodal image, video, and audio references guiding the result.
- Projects and assets: Organise shots, characters, and assets into structured productions, with every output collected in one searchable library.

## Work (clients)
### [Pictureworks — From the guest's first tap to the photo they take home](https://www.thedaydreamer.ai/work/pictureworks-imaging)
Sector: Theme parks & attractions.
Pictureworks delivers guest imaging for theme parks and attractions. DayDreamer built the full flow behind it — from the moment a guest interacts, through capture, processing, and delivery, all the way to the sale — with AI doing the work that traditional imaging technology used to.
- Capture-to-delivery pipeline (Systems & hardware integration): Connected guest interaction, on-site capture, processing, delivery, and point of sale into a single flow that runs live on the park floor — so a photo moves from camera to guest without a manual handoff at every step.
- AI imaging engine (AI pipeline development): Built the AI that does the imaging work: chroma key that removes backgrounds without a physical green screen, plus costume swap and face swap that place guests into themed scenes — replacing the manual editing the traditional process relied on.
- Guest apps & operator system (Mobile, web & system development): Delivered the three surfaces the solution runs on — a guest-facing website, a guest mobile app, and the internal system operators use to run capture, fulfilment, and sales.
- Q: Can DayDreamer build an end-to-end imaging or photo pipeline? A: Yes. For Pictureworks we built the full chain — guest interaction, capture, processing, delivery, and point of sale — as one connected pipeline running live on the park floor, with a guest website, mobile app, and operator system on top of it.
- Q: Can you replace a physical green screen with AI? A: Yes. We built AI chroma key into Pictureworks' imaging pipeline, so backgrounds are removed without the physical green-screen setup the traditional process depends on. We also built AI costume swap and face swap into the same flow.
- Q: Can DayDreamer build software that runs against physical hardware on-site? A: Yes. This pipeline connects capture systems, processing, and delivery into one on-location flow. We take on builds where software has to work reliably against cameras, kiosks, and field hardware — not only in the cloud.
- Q: Can you use AI to replace older technology in an existing operation? A: Yes. The point of this build was to swap traditional imaging technology out for AI — removing manual steps and speeding up the operation, rather than layering AI on top of the old process.

### [Pictureworks — Imaging that plugs into the systems a park already runs](https://www.thedaydreamer.ai/work/pictureworks-system-integration)
Sector: Theme parks & attractions.
No two theme parks run the same internal systems. DayDreamer built the integration layer that connects Pictureworks' imaging platform into each park's own stack — so imaging behaves as part of the park's operation instead of a separate system running alongside it.
- Park systems integration (System integration): Connected Pictureworks' imaging platform with the internal systems each theme park operates, so imaging data and guest flows move between the two rather than living in a silo.
- Integration layer (Backend development): Built the services and interfaces that let the platform meet each park's stack on its own terms — so onboarding a park with a different internal setup is an integration, not a rebuild.
- Q: Can DayDreamer integrate our product with a client's existing internal systems? A: Yes. For Pictureworks we built the layer that connects their imaging platform with the internal systems each theme park already runs — every park's stack is different, so the integration is built to absorb that difference.
- Q: Do you do system integration work, not just new builds? A: Yes. A lot of what makes software land in a real operation is how well it connects to what is already there. We build integration layers, APIs, and the backend services that let separate systems work as one.

### [Pictureworks — Straight answers out of messy operational data](https://www.thedaydreamer.ai/work/pictureworks-operational-intelligence)
Sector: Theme parks & attractions.
An imaging operation only improves if you can see where it is losing time and guests. DayDreamer built the analytics that measure performance across the entire end-to-end flow, and layered AI over it so the team gets a sharp answer without first having to make sense of messy data.
- End-to-end flow analytics (Analytics & reporting): Instrumented and measured performance across the entire imaging flow — interaction, capture, processing, delivery, and sale — so the operation can see which stage is costing it time and revenue.
- AI over the data (AI integration): Layered AI on top of the operational data so answers come out sharp without the team having to wrangle messy inputs first — turning the reporting from something you study into something you ask.
- Q: Can DayDreamer build analytics on top of our operational data? A: Yes. For Pictureworks we built analytics measuring performance across the full end-to-end imaging flow, from guest interaction through to sale, so each stage can be seen rather than inferred from the final number.
- Q: Our data is messy — can AI still make it useful? A: Yes. That was the point of this build. We layered AI over Pictureworks' operational data so the team gets a direct answer without having to clean, cross-reference, and study the raw data first.

### [Pictureworks — 30% less cloud spend, and it performs better](https://www.thedaydreamer.ai/work/pictureworks-cloud)
Sector: Theme parks & attractions.
DayDreamer re-architected Pictureworks' infrastructure on Kubernetes, cutting cloud cost by around 30% while improving performance. Services now auto-scale with traffic, so a park's quiet Tuesday no longer costs the same as its peak weekend.
- Kubernetes re-architecture (Cloud & DevOps): Moved Pictureworks onto modern container infrastructure (Kubernetes), with services that auto-scale horizontally as traffic rises and falls — so capacity follows the crowd instead of being provisioned for the busiest day of the year.
- Cost & performance optimization (Managed cloud): Right-sized the architecture to the workload's real traffic shape rather than to the most powerful option available, cutting cloud cost by around 30% while improving performance.
- Outcome: ~30% — reduction in cloud cost after re-architecting on Kubernetes
- Outcome: Pay-per-use — auto-scaling infrastructure that flexes with traffic
- Q: Can DayDreamer reduce our cloud costs? A: Yes. We re-architected Pictureworks' infrastructure on Kubernetes and cut their cloud cost by around 30% while improving performance, with services that auto-scale so they only pay for the traffic they actually get. As a cloud reseller and managed-services partner, we also provision infrastructure at better-than-list pricing and keep tuning it.
- Q: Do you always recommend the most powerful infrastructure? A: No — we pick what is suitable, not what is best on paper. For Pictureworks the win came from sizing the architecture to the real traffic shape and letting it auto-scale, which is what made cost drop and performance improve at the same time.
- Q: Can you move our services to Kubernetes? A: Yes. We re-architected Pictureworks onto Kubernetes so their services scale horizontally with traffic. We do container and Kubernetes architecture, CI/CD, and infrastructure as code as a managed service.

### [Loomi — Vertical drama that starts the instant you tap](https://www.thedaydreamer.ai/work/loomi-app)
Sector: Media & entertainment.
The Loomi app is where viewers watch. DayDreamer built the mobile streaming experience — a fluid interface, smooth playback, and responsive handling of the swipes and episode transitions that binge-style short-drama depends on.
- Interface & UX (UI/UX & mobile development): Designed and built the vertical-drama interface — the browse, watch, and swipe-between-episodes flow — for fluid, binge-style viewing.
- Playback performance (Mobile engineering): Tuned the app for smooth playback — fast start, adaptive quality, and no stutter as viewers move from one episode to the next.
- Dynamic event handling (Mobile engineering): Built responsive handling of the taps, swipes, and transitions short-drama viewing generates, so the interface reacts instantly to every gesture.
- Outcome: 99.7% — crash-free sessions
- Q: Can you build a high-performance mobile streaming app? A: Yes. The Loomi app is built for fluid vertical-drama viewing — a clean interface, smooth playback performance, and responsive handling of the swipes and episode transitions short-drama depends on. We build performance-sensitive mobile apps on iOS and Android.
- Q: Can DayDreamer work as an embedded engineering team? A: Yes. For Loomi we plugged in as their engineering team across the mobile streaming app, the playback infrastructure, and the Imaginary AI content platform. We can join as your product and engineering team, or run a build end to end.

### [Loomi — Playback that holds up when traffic spikes](https://www.thedaydreamer.ai/work/loomi-infrastructure)
Sector: Media & entertainment.
Behind every smooth episode is infrastructure that can serve it. DayDreamer built Loomi's playback infrastructure — sized to absorb spiky, high-volume traffic and to transcode video so episodes stream smoothly across devices and networks.
- High-traffic playback (Infrastructure & DevOps): Built and sized the playback backend to absorb spiky, high-volume streaming traffic without degrading the watch experience.
- Video transcoding (Media engineering): Built the transcoding pipeline that prepares video for smooth adaptive streaming across devices and network conditions.
- Outcome: 99.9% — uptime
- Outcome: Up to 1080p — adaptive streaming resolution
- Q: Can you build streaming infrastructure that handles high traffic and video transcoding? A: Yes. For Loomi we built the infrastructure behind playback — sized to absorb spiky, high-volume traffic and to transcode video so episodes stream smoothly across devices and networks. We build and run high-traffic backends and media pipelines as a managed capability.
- Q: Can you keep a service smooth when traffic spikes? A: Yes. We size infrastructure to real, spiky traffic and let it scale elastically, so a sudden surge in viewers doesn't turn into stalled playback. We do this as a managed cloud and DevOps capability.

### [Loomi — Drama from prompt to finished shot](https://www.thedaydreamer.ai/work/loomi-imaginary)
Sector: Media & entertainment.
Loomi produces AI-first, and Imaginary is how. DayDreamer built Imaginary — an agentic AI platform that takes drama content from prompt to finished shot, automating the generative image and video production behind Loomi's catalogue.
- Agentic workflow engine (AI platform development): Built the agentic engine that orchestrates a drama from prompt through the generation steps to a finished shot, without a manual handoff at each stage.
- Generative image & video pipeline (AI engineering): Built the generative pipeline behind the engine — the image and video generation that turns prompts and creative direction into usable footage.
- Outcome: Weeks — to produce a drama that traditionally takes ~3 months
- Q: Can you build an AI pipeline that generates video content at scale? A: Yes. We built Imaginary, an agentic platform that takes drama content from prompt to finished shot, and used it to produce original episodes. We build generative image and video pipelines for other content operations too.
- Q: What is an agentic content platform? A: It's a system where AI agents carry a task through multiple steps on their own — for Imaginary, taking a drama scene from prompt through generation to a finished shot without a manual handoff at each stage. We build agentic workflows for content and operations.

### [Loomi — Original episodes, produced end to end with AI](https://www.thedaydreamer.ai/work/loomi-production)
Sector: Media & entertainment.
Beyond the platform, DayDreamer produced drama on it. Using Imaginary, we made original short-drama episodes end to end — pairing creative direction with generative tooling to produce content at the volume a short-drama platform needs.
- AI drama production (AI drama production): Produced original short-drama episodes end to end with Imaginary — from creative direction through generation to finished, watchable episodes.
- Creative direction × generative tooling (AI film production): Paired human creative direction with the generative pipeline so output stayed on-brief while scaling to the volume a short-drama catalogue needs.
- Outcome: 1M views — Buried Innocent, in its first three days
- Q: Can you produce original video content with AI, end to end? A: Yes. For Loomi we produced original short-drama episodes end to end with our Imaginary pipeline — from creative direction through generation to finished episodes. We run AI video and content production for other operations too.
- Q: Does AI production mean giving up creative control? A: No. We pair human creative direction with the generative pipeline, so the output stays on-brief while the tooling handles the volume — creative intent up front, AI doing the heavy lifting.

### [Alibaba Cloud Malaysia — Custom Raya greeting videos with your face](https://www.thedaydreamer.ai/work/alicloud-raya)
Sector: Cloud solutions.
DayDreamer built an AI-powered web experience for Alibaba Cloud Malaysia that turns user-uploaded content into personalised Hari Raya greeting videos — integrating Alibaba's WAN generation models with a fine-tuned system prompt. The idea: don't just send text, send motion.
- Raya Greeting Generator (System-prompt fine-tuning & web development): Built an AI-powered web experience that turns user-uploaded content into personalised Raya greeting videos, powered by Alibaba's WAN generation models — “don't just send text, send motion.”
- Q: Can you fine-tune a system prompt so an AI model produces reliable, on-brand output? A: Yes. For Alibaba Cloud Malaysia we tuned the system prompt around Alibaba's WAN video model so an uploaded photo reliably became an on-brand Raya greeting video. Prompt engineering and evaluation is core to how we ship AI features.
- Q: Which AI model powers the Raya greeting videos? A: Alibaba's WAN (Tongyi Wanxiang) video generation models. We integrated them into a web app and tuned the system prompt so anyone could turn an uploaded photo into a personalised Raya greeting video.
- Q: Can DayDreamer build a consumer web app on top of a generative AI model? A: Yes. This project wrapped a raw video generation model in a web experience anyone could use. We build consumer-ready apps on top of image, video, and language models.

### [Alibaba Cloud Malaysia — One afternoon from zero to making your own AI work](https://www.thedaydreamer.ai/work/alicloud-aigc-workshop)
Sector: Cloud solutions.
DayDreamer and Alibaba Cloud Malaysia co-hosted an AIGC crash course for complete beginners at Alibaba Cloud's Kuala Lumpur office — two hands-on sessions in one day, 40 seats each, both sold out, taking 80 people with no AI background through creating with AI themselves. The premise: AI isn't the hard part. Having nobody to walk you through the first step is.
- AIGC Crash Course (Workshop design & delivery): A beginner-level AI creation workshop co-hosted with Alibaba Cloud Malaysia and led by Simson Lee, who brings 12 years in creative and innovation education and 6,500 students taught. The afternoon covers what AI prompting actually is, how to take AI language apart and put it back together, how to steer your own creative ideas through it, and the foundations of text-to-image, text-to-video, and image-to-video — closing with a set of prompts to take home. Capped at 40 seats a session so everyone in the room got walked through it — and run twice on the day, both sittings full.
- Outcome: 80 — Beginners trained in one day
- Outcome: 2 — Sessions run, both sold out
- Q: Does DayDreamer run AI workshops or training? A: Yes. With Alibaba Cloud Malaysia we co-hosted an AIGC crash course for complete beginners at Alibaba Cloud's Kuala Lumpur office — two sold-out sessions in one day that took eighty people from no AI background to creating with AI themselves. We run this kind of training alongside client work, for teams as well as open sessions.
- Q: Do I need any AI experience for a session like this? A: No. It was built for zero prior experience — it started from the first step and stayed hands-on throughout, so the room spent the day making things rather than watching slides. It covered what AI prompting actually is, how to steer your own ideas through it, and the foundations of text-to-image, text-to-video, and image-to-video.
- Q: When and where was the DayDreamer × Alibaba Cloud AIGC workshop? A: 6 August 2026, at Alibaba Cloud Malaysia's Kuala Lumpur office, led by Simson Lee. Two sessions of 40 seats, both sold out, at RM150 a seat including dinner and model credits.

### [PIXX — A beauty-shopping app rebuilt around the brand](https://www.thedaydreamer.ai/work/pixx-app)
Sector: Beauty & wellness e-commerce.
PIXX's shopping app is where its customers discover, review, and redeem. DayDreamer revamped and redesigned it around PIXX's corporate identity — grounded in competitor research and UX analysis so the new experience reflects how the category actually shops.
- UI/UX design (Product design): Redesigned the PIXX app around its corporate identity — the discover, review, and redeem experience — modernising the interface for its beauty-and-wellness customers.
- Competitor research & analysis (UX research): Researched and analysed competing beauty-and-wellness apps to ground the redesign in how the category actually shops, browses, and reviews.
- Outcome: 5.0★ — App Store rating
- Outcome: 4★ — Play Store rating
- Q: Can DayDreamer revamp and redesign an existing mobile app? A: Yes. For PIXX we revamped and redesigned a live beauty-and-wellness shopping app around the client's corporate identity, informed by competitor research and UX analysis. We rebuild and modernise existing apps, and re-architect legacy products AI-first when a refresh isn't enough.
- Q: Do you do competitor research and UX analysis before designing? A: Yes. The PIXX redesign was shaped by competitor research and UX analysis of the beauty-and-wellness category, so the interface reflects how the market actually shops. We start product design from research, not assumptions.

### [PIXX — New features that cut the manual work](https://www.thedaydreamer.ai/work/pixx-portal)
Sector: Beauty & wellness e-commerce.
The team runs PIXX from its backend portal. DayDreamer extended it with new features built to meet PIXX's business requirements — and designed to take manual, error-prone steps off the team's plate.
- New portal features (Backend development): Built new backend-portal features to meet PIXX's business requirements, giving the team capabilities the existing portal didn't cover.
- Error-reduction workflows (Internal tooling): Reshaped manual, error-prone steps into guided, validated workflows so the team has fewer ways to make operational mistakes.
- Q: Can DayDreamer add features to our existing admin or backend portal? A: Yes. For PIXX we extended the backend portal with new features built to specific business requirements, and reshaped workflows to cut human error. We build and extend internal tools and admin portals around how your team actually works.
- Q: Can better internal tooling reduce human error? A: Yes. For PIXX we replaced manual, mistake-prone steps with guided, validated workflows in the backend portal, so the team has fewer ways to get things wrong. Reducing operational error is a core goal of the internal tools we build.

### [PIXX — 40% less cost, 10× the users](https://www.thedaydreamer.ai/work/pixx-cost)
Sector: Beauty & wellness e-commerce.
DayDreamer reviewed and re-tuned PIXX's server setup — cutting cost by 40% by removing unnecessary tools and services, while sizing the infrastructure to carry a 10× jump in daily users.
- Cost review & re-tuning (Cloud & infrastructure): Reviewed PIXX's server configuration and cut cost by 40% by removing unnecessary tools and services without compromising performance.
- Scaling to 10× users (Capacity planning): Re-tuned and sized the infrastructure to scale from around 200 to 2,000 daily active users on the leaner, lower-cost setup.
- Outcome: 40% — lower server cost after removing unnecessary tools & services
- Outcome: 10× — daily active users, from ~200 to 2,000, on a leaner setup
- Q: Can DayDreamer reduce our server or hosting costs? A: Yes. For PIXX we reviewed the server configuration and cut cost by 40% by removing unnecessary tools and services — while sizing it to carry 10× the daily users. We optimise cloud and server setups to bring cost down without giving up performance.
- Q: Can you cut cost and still scale up? A: Yes. For PIXX we did both at once — 40% lower server cost and the headroom to grow from around 200 to 2,000 daily active users. We right-size infrastructure so cost comes down while capacity goes up.

### [PIXX — Trustworthy reviews, without the manual queue](https://www.thedaydreamer.ai/work/pixx-moderation)
Sector: Beauty & wellness e-commerce.
PIXX's product runs on user reviews, so keeping them trustworthy is mission-critical. DayDreamer replaced the manual review checks with an automated AI pipeline that moderates user-generated product reviews and declines the useless ones — lowering operational cost while keeping content clean at scale.
- AI moderation pipeline (AI pipeline development): Built the automated pipeline that moderates every user-generated product review, replacing the manual review workflow and lowering operational cost.
- Low-value review filtering (AI engineering): Tuned the pipeline to decline useless, low-effort, and reward-farming reviews automatically, keeping the review-and-rewards model trustworthy.
- Q: Can DayDreamer build an AI content-moderation pipeline for user reviews? A: Yes. For PIXX we built an automated pipeline that moderates user-generated product reviews and declines the low-value ones, so a review-driven product stays trustworthy without a manual queue — which also lowers operational cost. We build automated moderation for other UGC-heavy products.
- Q: Can automation lower our content-moderation cost? A: Yes. For PIXX, replacing manual review checks with an automated AI pipeline took the moderation workload off the team and brought operational cost down. We automate manual review workflows where volume makes them expensive.

### [DDDrive — From WhatsApp bookings to a live dispatch platform](https://www.thedaydreamer.ai/work/dddrive-platform)
Sector: Designated driver & mobility services.
Every DDDrive booking used to arrive as a WhatsApp message for customer support to work through by hand. DayDreamer replaced that with a platform — a customer app that books a driver now or ahead of time, a driver app for taking the work on, and an admin portal that carries a job from dispatch through to settlement. All three were designed as well as built, so the time a customer spends in the app goes on booking rather than on working out how the app behaves.
- UI/UX design (Product design): Designed the customer, driver, and admin interfaces so each screen makes the next step obvious — the point being that people spend their time booking or driving, not working out how the app behaves.
- Customer app (Mobile app): Built the app customers book from — a driver now, or scheduled for later — with the assigned driver's live location and ETA on on-demand jobs, so the wait is visible instead of guessed at.
- Driver app (Mobile app): Built the driver-side app for taking on jobs and running them through to completion, so driving for DDDrive fits around a driver's own hours as side income.
- Admin portal (Operations platform): Built the portal the DDDrive team runs the business from, covering the whole job lifecycle — dispatch, fulfilment, and settlement — that used to be handled by hand.
- Traffic & server management (Managed cloud): Manages the server traffic behind both apps so performance holds through demand peaks, keeping the journey smooth for customers and drivers alike.
- Outcome: 5,000+ — trips fulfilled through the platform since launch
- Q: We take bookings over WhatsApp — can you turn that into a proper app? A: Yes. That was exactly DDDrive's starting point: every job arrived as a WhatsApp message for customer support to handle by hand. We replaced it with a customer app, a driver app, and an admin portal that carries a booking from dispatch to settlement. Moving a business off manual, chat-based ordering is work we've taken end to end.
- Q: Can you build both sides of an on-demand service — the customer app and the driver app? A: Yes. DDDrive runs on two apps we built: customers book and track from one, drivers take on and run jobs in the other, with an admin portal behind both. When a business has two sides to serve, we build both of them plus the operations layer that keeps them in step.
- Q: Can customers see where their driver is and when they'll arrive? A: Yes. On DDDrive's on-demand bookings the customer sees the assigned driver's live location and ETA, so nobody has to call to ask where the driver has got to. Live tracking and ETA are standard parts of the booking and dispatch systems we build.
- Q: Do you design the app as well as build it? A: Yes — design is part of the build, not a separate step you have to source elsewhere. On DDDrive we designed the customer, driver, and admin interfaces so each screen makes the next step obvious, which keeps the time someone spends in the app on the thing they opened it to do.
- Q: Do you keep the servers running after launch? A: Yes. We manage DDDrive's server traffic so both apps stay responsive through demand peaks, which for a designated driver service means nights and weekends. That frees their team to spend its time on marketing and growth instead of on infrastructure.

### [HOOGA — The online store, LHDN, and the internal system on one thread](https://www.thedaydreamer.ai/work/hooga-einvoice)
Sector: Home décor & furnishing retail.
Malaysia's e-invoicing mandate put a tax authority in the middle of every sale HOOGA makes. DayDreamer built the connection that satisfies it — joining HOOGA's e-commerce site, LHDN's e-invoicing system, and HOOGA's own internal system so an order becomes a compliant e-invoice and an internal record on the same pass, with nobody re-keying it in between.
- E-commerce integration (System integration): Connected HOOGA's WooCommerce store so a completed order carries what an e-invoice needs, making the sale the trigger for compliance rather than something reconciled after the fact.
- LHDN MyInvois integration (Compliance integration): Built the submission path to LHDN's e-invoicing system, so invoices go out for validation automatically in the format the mandate requires.
- Internal system integration (Backend integration): Joined HOOGA's own internal system to the same flow, so the invoice the tax authority holds and the record the business runs on stay the same record.
- Q: We sell on WooCommerce. Can you connect it to LHDN MyInvois? A: Yes — HOOGA runs on WooCommerce, and that is the store we submit from. A WooCommerce order already holds nearly everything an e-invoice needs, so the work is carrying it out to LHDN in the format the mandate expects and bringing the validated result back, without a plugin dictating how the rest of the business runs.
- Q: The LHDN e-invoice mandate applies to us. Can you connect it to the systems we already run? A: Yes — that is the shape of the work. For HOOGA we joined their e-commerce site, LHDN's e-invoicing system, and their own internal system, so a sale is submitted for validation and recorded internally on the same pass. The mandate is fixed; what it connects to is whatever you already have.
- Q: Do we have to replace our e-commerce platform or our internal system to comply? A: No. HOOGA kept both. We built the integration to sit between the systems and carry the invoice out to LHDN, rather than asking the business to migrate onto something new in order to satisfy a tax rule. Replacing a working system is a much larger project than complying with the mandate.
- Q: Our online store and our internal system do not talk to each other. Is that a problem for e-invoicing? A: It is the actual problem, and it is the one we solve. E-invoicing needs the sale and the business record to agree, so a store and an internal system that never exchanged data now have to. On HOOGA that link is what the engagement was — the LHDN submission sits on top of it.
- Q: Does e-invoicing change anything for our customers at checkout? A: It does not have to. HOOGA's customers shop the way they always did; the compliance work happens behind the order. A mandate is an obligation on the business, and there is no reason for it to show up as friction in the buying experience.

### [PISM — Built for how parents actually choose a school](https://www.thedaydreamer.ai/work/pism-website)
Sector: International education.
Parents choose an international school long before they ever visit one. DayDreamer built PISM's corporate website around that decision — the curriculum, the programmes by age, and the admission path, written for the parent asking the questions — added a 360° virtual tour so families can walk the campus from home, and ran the Meta and Google Ads campaign that put the school's open day in front of them.
- Corporate website (Web design & build): Designed and built PISM's website — programmes by age group, the curriculum, admissions, assessment, calendar and school news — as the school's front door rather than a brochure.
- Content for parents (Content strategy): Shaped what the site says and the order it says it in around the questions parents actually ask when shortlisting a school, so the answers sit on the page instead of behind an enquiry form.
- 360° virtual campus tour (Immersive experience): Built a browser-based 360° tour of the campus with floor-by-floor navigation — classrooms, labs, libraries, arts and music rooms, cafeteria, courts and field, plus aerial views — so parents can see the environment before they visit.
- Open-day campaign (Digital advertising): Ran the school's open-day campaign across Meta and Google Ads, putting the invitation in front of parents in the catchment and pointing them at the pages built to answer them.
- Q: We're a school. Do we need a virtual tour, or are photographs enough? A: Photographs show a parent the angle you chose. A 360° tour lets them look around — at the classroom their child would sit in, the lab, the library, the field — and decide for themselves. For PISM the tour covers the campus floor by floor, so a family that cannot travel to Melaka this week can still see the school properly.
- Q: Can parents view the virtual tour on a phone, without an app or a headset? A: Yes. PISM's tour runs in an ordinary browser on a phone, tablet or laptop — nothing to download, no headset. That matters, because a parent shortlisting schools is usually doing it on a phone in the evening, and any download in the way is where they stop.
- Q: Should a school website be written for parents or for students? A: For parents, in almost every case — they are the ones shortlisting, comparing and paying, and they arrive with a specific list of questions. We wrote PISM's site to that list: curriculum, programme by age, admission process, assessment, calendar. Students matter to the decision, but they are rarely the ones reading the admissions page.
- Q: Can you run the ad campaign as well as build the site, or do we need a separate agency for that? A: We can do both, and on PISM we did. The open-day campaign ran on Meta and Google Ads and pointed at the pages we had just built, which is the point — an ad that lands on a page that does not answer the question has spent the click for nothing.

## FAQ
### What is AI-native software development?
AI-native software is built with AI at the core from day one — intelligence woven into the architecture and workflows, not bolted on as a chatbot afterward. It's how we design every product at DayDreamer.

### How fast can you build an AI product?
Fast — AI lets us deliver in days what traditional software development takes weeks to ship. Exact timelines depend on scope; share your idea and we'll map it with you.

### How do you work with clients?
We embed as your product and engineering team, or run the build independently — whatever fits. For Loomi, we acted as their AI engineering team end to end.

### How much does custom AI software cost?
We're a quality-first studio: priced by the scope and the value we create, not by being the cheapest option. Share your project and we'll come back with a clear, fixed proposal.

### Do you only build new AI products, or modernize existing software?
Both. Alongside new AI product development, we modernize legacy software AI-first, produce AI video and content, design AI products (UX/UI), and engineer prompts.

### Where is DayDreamer based, and do you work with clients outside Malaysia?
DayDreamer is based in Petaling Jaya, Selangor, Malaysia, operating as DAYDREAMER GROUP SDN. BHD. We work with Malaysian clients — including work that depends on local requirements like LHDN e-invoicing — and with clients internationally.

### How should we choose an AI development company?
Ask to see products the team has actually shipped and run, not prototypes. Ask who does the engineering, whether design and build sit with the same people, and what happens after launch. Ask them to tell you when AI is the wrong tool — a partner who never says that is selling, not advising.

### What has DayDreamer actually built?
Published work includes an end-to-end AI imaging and fulfilment pipeline for Pictureworks, AI engineering for Loomi, app, portal, cost and moderation work for PIXX, e-invoicing for HOOGA, and a co-hosted AIGC training workshop with Alibaba Cloud Malaysia. Each engagement is written up on our work pages.

### Do you work in languages other than English?
Yes. We work in English, Malay, and Chinese, and this site is published in all three. That covers both the products we build and the AI video and content we produce.

## Contact
- Email: idea@thedaydreamer.ai
- Phone & WhatsApp: +60 17-983 8580
- Phone & WhatsApp: +60 12-970 7987
- Address: D-12-06, Sunway Nexis Soho, Jalan PJU 5/1, Kota Damansara, 47810 Petaling Jaya, Selangor, Malaysia
- Start a project: https://www.thedaydreamer.ai/start